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KONG founder, Joe Markham loved his dog Fritz but was not a fan of his destructive chewing habits. Fritz had an affinity for rocks, sticks, and other harmful items and his teeth were starting to wear down. 

Joe had tried a variety of techniques to solve Fritz's destructive chewing habit. It wasn't until Joe threw out a suspension part from a Volkswagen bus he was fixing that Fritz found something more appealing than rocks. Whether it was the erratic bounce or durable rubber, Fritz was fanatical about this snowman-shaped rubber part.

Joe kept taking the rubber away and Fritz kept bringing it back. Joe got the message and the KONG Classic rubber dog toy was born.