WOOF's premium pet food range uses fresh human-grade whole ingredients, which are brimming with earth-grown goodness. Your pet's body will recognise the difference and use it to heal and nourish itself, just as nature intended.
WOOF products are manufactured in small batches in New Zealand with ethical healthy ingredients. They support fair trade and local sourcing when choosing suppliers and farms across the country. Each of the ingredients has been chosen for their reputed healing, nourishing, and beneficial effects on the body and skin, providing all the nutritional goodness your pet needs at every life stage.
The recipes are high in meat protein for a species appropriate diet, with no gluten or grain (which are difficult for our pets to digest). There are no nasties, by-products, or fillers, such as corn, wheat, meal or soy. No artificial colours, flavours, or preservatives. It's simply delicious, raw food that your pet will love!